How to Get High-Quality Crypto Backlinks?

Building backlinks in the crypto industry isn’t just another link-building mission. It’s a complex, competitive, and rapidly evolving niche. Ready to learn how to attract these powerful links?

Let’s dive deep into each strategy, breaking down advanced tips, examples, and actionable steps for winning in the crypto space.

1. Leverage Data-Driven Content for Major Publications

Major publications love data -especially in a fast-moving industry like crypto.

Creating data-driven content not only establishes your credibility but can also attract links from high-authority sites like CoinDesk, Forbes, and even mainstream news outlets.

The key? Approach your data content with a strategic angle that appeals to these publications.

Actionable Steps:

Focus on Unique Angles

If other companies are focused on adoption rates, pivot by looking at adoption trends by region, age, or sector-specific topics like DeFi vs. NFTs.

Unique data is far more likely to catch the attention of top-tier sites.

Offer Exclusive Previews

Give one or two high-authority sites an exclusive preview of your data before you publish it widely.

This makes them more likely to feature your content and link back to it as the primary source.

Example: Your team conducts a survey on blockchain scalability challenges among industry players. You release a formal report on your site but also create a shorter “exclusive” preview version that you share with journalists, allowing them early access to your insights.

2. Partner with Influencers for Industry Credibility

Crypto influencers are the tech celebrities of today.

A mention or link from them boosts traffic and credibility. 

Actionable Steps:

Look into Micro-Influencers

In crypto, micro-influencers with smaller but highly engaged audiences can be more effective than mega influencers.

Their followers trust their recommendations, leading to higher engagement.

Collaborate on Unique Content

Instead of simply asking for a mention, create value together.

Joint webinars, panel discussions, or case studies give influencers something meaningful to share with their followers, increasing the likelihood of backlinks.

Example: You partner with a respected DeFi influencer to produce an educational YouTube series on investment strategies in DeFi. This allows for repeated brand mentions and backlinks from multiple content formats, while providing consistent value to the influencer’s audience.

3. Create Long-Form Guides and Educational Content

In-depth guides are a content goldmine in crypto, where topics can be complex and technical.

High-quality educational content builds trust, establishes your authority, and generates backlinks from respected sites in the industry.

Actionable Steps:

Make it Skimmable

Crypto audiences often want quick answers.

Make sure your guide includes clear subheadings, bullet points, and summaries for easy navigation.

Adding a “Key Takeaways” section at the top gives readers a quick overview.

Incorporate Expert Quotes and Case Studies

Adding insights from industry experts or real-world case studies not only adds credibility but also increases the likelihood of those experts linking back to your content.

Update Regularly for Evergreen Value

The crypto industry evolves fast.

Update your guides periodically to ensure they remain relevant and maintain their SEO value.

Reach out to sites that previously linked to the guide to let them know about updates, potentially prompting additional shares and links.

Example: You publish “The Ultimate Guide to Understanding Smart Contracts” and set a biannual reminder to update it with new developments. After each update, you reach out to the sites that initially linked to it, encouraging them to feature the updated content.

4. Utilize Connectively (Formerly HARO) to Build Journalist Relationships

Connectively (formerly known as HARO) connects journalists with expert sources, making it one of the most effective tools for earning PR backlinks.

Crypto is a hot topic, and by responding to Connectively requests, you can secure high-authority links from major media.

Actionable Steps:

Respond Quickly and Be Concise

Journalists receive numerous responses, so speed and clarity matter.

Summarize your answer at the start and keep responses concise but detailed enough to demonstrate expertise.

Follow Journalists Beyond Connectively

Connect with journalists on LinkedIn, follow their work, and engage with them on social media. By building a genuine relationship, you position yourself as a go-to source for future articles.

Leverage Brand Ambassadors

If you have multiple experts in your company, rotate who responds to different requests. A diverse team with expertise across various crypto subtopics makes your brand even more appealing to journalists.

Example: A journalist on Connectively seeks predictions on EU crypto regulations. Your legal expert provides an in-depth response and follows up with the journalist to offer more context, establishing rapport and securing future coverage.

5. Publish Thought Leadership Articles on Crypto News Sites

Publishing thought leadership articles on high-authority crypto sites like CoinTelegraph, Decrypt, or CryptoSlate establishes your brand as a trusted source of knowledge.

But to truly make an impact, thought leadership should go beyond generic content.

Actionable Steps:

Research Each Publication’s Style and Audience

Every publication has its own tone and readership. Tailor your pitch and writing style to each outlet.

Some may favor technical deep-dives, while others prefer beginner-friendly content.

Offer Unique Takes on Timely Topics

While hot topics in crypto can attract attention, you need to provide a fresh perspective.

Exclusive data or a thought-provoking stance can differentiate your content from other contributors.

Use Calls-to-Action (CTA) in the Bio

Many sites allow you to link back in the author bio.

Instead of a generic link, encourage readers to download a report, sign up for a newsletter, or read an in-depth article for added engagement.

Example: You submit an article titled “How Decentralized Autonomous Organizations (DAOs) Are Shaping Corporate Governance” to a crypto publication. You stand out by including data from your own research, and the bio invites readers to download a detailed report, boosting site traffic and backlinks.

6. Maximize Event-Based Link Building Opportunities

Crypto events, whether in-person or virtual, are prime opportunities for networking and link-building.

Conferences like Bitcoin Miami, Web Summit, and smaller virtual meetups are attended by industry leaders, media, and influencers – giving you multiple ways to build backlinks.

Actionable Steps:

Create a Resource Hub for Event Content

After attending or sponsoring a major event, create a content hub on your site with recaps, highlights, and speaker takeaways.

This page can attract backlinks from other attendees, media, and event organizers linking to your comprehensive resource.

Offer Exclusive Insights to Journalists

Journalists covering events appreciate exclusive content and insights.

Offering them insider access to speakers or unique perspectives increases your chances of coverage and backlinks.

Host a Side Event

If you’re at a major conference, consider hosting a panel discussion or networking session on the sidelines.

Event media often cover these side events, giving you additional mentions and backlinks.

Example: Your team sponsors a blockchain conference and hosts an exclusive panel on the future of NFTs. You capture highlights, publish a blog post, and share it with event coverage sites. Influencers and attendees link to the recap, generating backlinks from reputable sources.

7. Link Exchanges

This approach involves trading links with trusted partners in related industries, which can boost your site’s visibility and authority.

However, be cautious with this method. Excessive link exchanges or participating in low-quality link schemes can lead to

Google penalties, which could hurt your rankings rather than help.

Pro Tip: Keep link exchanges natural and limited. Aim for high-quality, relevant links that genuinely add value to both your audience and your partner’s audience.

8. Getting Featured in Reviews

Reach out to industry publications, magazines, and platforms that publish product or business reviews, or offer industry ratings.

A positive review with a backlink to your website not only enhances credibility but also serves as social proof that your crypto business is trustworthy.

Pro Tip: If your company has already partnered with other businesses, ask them to display your logo on their website with a backlink. Building relationships with reputable reviewers can also help you get included in their regular content, providing ongoing backlink opportunities.

9. Unlinked Brand Mentions

Unlinked brand mentions are mentions of your brand or product on other sites without a backlink.

While these references are beneficial, they don’t carry the SEO value of a link.

Identifying these unlinked mentions and reaching out to the site owner or author with a polite request to add a link back to your website can increase your link profile without creating new content.

Pro Tip: Use tools like Google Alerts or Ahrefs to monitor mentions of your brand. When you find an unlinked mention, reach out promptly, explaining the benefit of linking back to your original content.

10. Link Insertions

By adding your links to relevant content that’s already performing well, you can drive traffic to your site without the time and effort required to create new content.

This strategy is particularly useful for niche, high-authority websites that might not be open to guest posting but are willing to consider adding valuable resources.

Pro Tip: When reaching out for link insertions, emphasize how your content provides additional value to the article, enhancing the reader experience. Focus on sites with high domain authority that align with your audience for maximum SEO impact.

Websites Likely to Give Dofollow Crypto Backlinks

When building backlinks, it helps to know where you’re most likely to secure dofollow links. Here are the types of websites where crypto backlinks are often achievable:

• Crypto and Blockchain Businesses: Websites that provide crypto and blockchain services, including crypto exchanges, crowdfunding services, crypto wallets, and lending companies, can be valuable sources of relevant backlinks.
• Finance Websites: High-authority finance sites, such as Financial Times, The Economist, and Investopedia, regularly publish content about crypto and financial trends. Although securing links from major finance sites can be challenging, an effective approach and unique insights can make it possible.
• Crypto Blogs: As crypto and blockchain technology become more popular, there’s increasing demand for informational content. Crypto blogs and websites often look for high-quality content, making them great targets for link-building outreach.
• Affiliate Websites: Many affiliate websites promote crypto-related products or services. By partnering with relevant affiliate sites, you can get featured on their list of recommended services, earning high-quality backlinks while driving traffic from a targeted audience.

These additional strategies, along with outreach to these types of sites, can significantly expand your reach and enhance your website’s link profile, helping you achieve long-term success in the competitive world of crypto SEO.

Whether you’re just starting or looking to scale, our team specializes in tailored link-building strategies for crypto brands. Ready to take the next step?

Let’s work together to build high-impact backlinks that drive results and establish your position as a leader in the crypto industry.