How Do I Get Betting Backlinks? Sports Betting Link Building Tips

If you’re working in the sports betting niche, you already know how competitive it is. This space isn’t just about getting any backlinks, it’s about securing high-quality, niche-relevant backlinks that build your credibility in a challenging industry. In this guide we’ll get into 15 actionable strategies to help you build links in the betting niche.

Why Betting Backlinks Matter

Generic link-building strategies won’t cut it here, you need targeted, effective tactics tailored to this competitive niche.

We’ve perfected these strategies through years of experience in competitive niches, so you’re getting an insider look into what actually works for betting sites.

1. Leverage Niche-Related Guest Blogging

To succeed:

Use Google Search Operators: Try “sports betting + write for us” or “betting guest post” to find relevant sites.
Leverage SEO Tools: Use tools like Ahrefs and Semrush to find sites linking to top betting sites.
Connect with Influencers: Some sports influencers with blogs may welcome high-quality, relevant guest content.

Actionable Tip: When pitching, offer content on timely topics, like upcoming games or trending sports events, to show your expertise.

2. Build Content-Based Links with Resource Pages

Resource pages or “Best Betting Sites” lists attract an audience of enthusiasts and often provide highly relevant, authoritative backlinks.

Find Resource Pages: Search “betting resource page” or “best betting resources” to locate opportunities.
Personalize Your Outreach: Explain how your site provides unique insights or resources.

Actionable Tip: Suggest a specific link placement, showing you’ve done your research and respect their site’s structure.

We can streamline the resource page outreach process, giving you access to hard-to-find link opportunities that make a measurable difference in your rankings.

3. Create Linkable Assets: Data and Guides

In the betting industry audiences crave data, trends, and analysis.

Well-made linkable assets like industry data reports, betting guides, or infographics attract backlinks naturally.

What Makes a Good Linkable Asset?

Unique Research: E.g., “The Most Bet-On Sports in 2025”
Guides: E.g., “How to Bet on the NFL: A Complete Guide for Beginners.”

Actionable Tip: Promote your linkable assets by reaching out to industry blogs, betting forums, and relevant sites.

Our team can help you develop and promote powerful linkable assets tailored to the sports betting audience, from high-impact guides to unique data reports.

4. Harness the Power of Forums and Betting Communities

Betting forums, such as Reddit’s r/sportsbook or niche groups, are filled with enthusiasts discussing odds and strategies.

How to Use Forums Effectively:

Find High-Value Forums: Focus on forums with active discussions and high engagement.
Contribute First: Build trust by providing valuable insights, then share links naturally.
Use Signature Links: Many forums allow links in signatures for subtle traffic generation.

Actionable Tip: Avoid spammy behavior, focus on being genuinely helpful, and users will follow your links organically.

We specialize in managing forum engagement, building brand trust, and converting loyal followers without any of the spammy tactics that can harm your reputation.

5. Outreach to Sports Journalists and Betting Influencers

Journalists and influencers are constantly looking for expert insights. By sharing data, guides, or unique betting insights, you can earn high-quality backlinks from media outlets.

Steps to Connect with Journalists and Influencers:

Engage on Social Media: Follow and engage with journalists on Twitter and LinkedIn.
Use Connectively (HARO): Respond to relevant journalist queries.
Collaborate with Bloggers: Offer insights or data they can feature.

Actionable Tip: Offer exclusive insights they can’t find elsewhere to increase the likelihood of being cited.

With our insider connections and experience in influencer outreach, we can position your brand as a trusted expert and get your insights in front of key industry players.

6. Tap into Competitor Backlinks with Competitive Analysis

Your competitors’ backlinks are a goldmine. Use SEO tools like Ahrefs or Semrush to uncover sites linking to your competitors, then reach out with a personalized pitch.

How to Perform Competitor Backlink Analysis:

Identify Competitors: Search keywords like “sports betting tips” to find top-ranking sites.
Analyze Backlinks: Focus on high-authority sites for better-quality links.

Actionable Tip: Prioritize sites linking to multiple competitors, as they’re more likely to feature your site too.

For our clients we always do a complete breakdown of their competitors’ backlink profiles, giving them the advantage to outperform them.

7. Conduct Betting Surveys and Publish Results

Surveys can help you create unique data that attracts backlinks. Survey your audience on topics like betting habits, popular sports, or spend averages.

How to Get Started:

Create a Survey: Use SurveyMonkey or Google Forms to poll your audience.
Publish and Promote: Turn results into a report or infographic and share it widely.

Actionable Tip: Run surveys tied to major sports events (e.g., Super Bowl predictions) to increase relevance and reach.

8. Leverage Betting Podcasts and YouTube Channels

Sports betting podcasts and YouTube channels are great for exposure. Being a guest provides you visibility and often a backlink from show notes.

How to Find Opportunities:

Research Betting Channels: Look for relevant channels and pitch yourself as a guest.
Offer Unique Insights: Prepare valuable insights for their audience.

Actionable Tip: Share the episode on social media, tagging relevant influencers to increase exposure.

With our network, we can connect you to popular betting podcasts and channels, making it easy to establish yourself as a go-to voice in the betting industry.

9. Create Interactive Betting Tools or Calculators

Tools like odds calculators, bet trackers, or ROI calculators add immense value for bettors and naturally attract backlinks.

Popular Betting Tools to Consider:

Odds Calculators: For potential payouts based on different odds.
Parlay Calculators: For calculating multiple-event bets.
ROI Trackers: For tracking performance over time.

Actionable Tip: Share your tool on betting forums and social media, and reach out to bloggers who might link to it.

10. Publish Seasonal and Event-Based Content

Major sports events like the Super Bowl or March Madness offer excellent backlink opportunities.

Ideas for Seasonal Content:

Event Betting Guides: E.g., “Best Bets for [Event].”
Trend Analyses: E.g., reviewing trends from past events.

Actionable Tip: Publish seasonal content a few weeks in advance to maximize reach and backlink potential.

11. Form Partnerships with Betting Affiliates

Affiliates in sports betting often have high-authority sites. Partnering with them for mutual promotion or content can result in quality backlinks.

How to Partner with Affiliates:

Provide Exclusive Content: E.g., offer a guide for their audience with a backlink.
Offer Audience Perks: Discounts or exclusive insights can encourage affiliates to link back to your site.

Actionable Tip: Prioritize affiliates ranking well on search engines for maximum authority and reach.

Our backlink outreach service will help you establish powerful partnerships with top-ranked sites, adding affiliates who can deliver both traffic and credibility to your betting brand.

12. Launch a Betting Blog Scholarship Program

Creating a scholarship generates backlinks from .edu sites, which tend to have high authority.

This approach works best with a scholarship related to data analytics, digital marketing, or sports.

How to Set Up a Scholarship:

Define Scholarship Criteria: Focus on relevant fields, like data science or digital marketing.
Reach Out to Universities: Many schools list scholarships on resource pages.

13. Develop a Local Sponsorship Program

Sponsoring local sports events or teams can earn geographically relevant backlinks from community sites.

How to Sponsor Locally:

Look for Sports Clubs or Events: Many community events list sponsors.
Provide Relevant Content: Offer betting tips or game analysis related to the event.

14. Host a Webinar or Virtual Event

Webinars attract backlinks from attendees and collaborators. Host sessions on various betting topics like “Betting Strategies for Beginners” to engage the audience.

How to Set Up a Webinar: